“Can a small-town specialty comfort shoe retailer build a loyal regional customer base through expert fitting and community involvement while managing back-office operations efficiently enough to remain profitable as a family-owned business?”
Founded in 2015 when Amy and Fred Becker acquired an existing Mount Dora shoe store, transforming it into a comfort-first, expert-fitting specialty retailer. The business operates both a brick-and-mortar store and an e-commerce channel via Shopify. The primary financial evolution has been moving away from manual, paper-intensive back-office processes — most notably adopting BILL for AP automation in 2022 to reduce fraud risk and administrative burden.