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Beanstox

“Can a Kevin O'Leary-branded robo-adviser expand from simple ETF portfolios into a full neobank and B2B wealth platform for the 100 million Americans not yet investing?”

Founded2018
HQBoston, MA, USA
FoundersKevin O'Leary
Latest roundSeries 2
IndustryFintech / Investment
The story

Founded in 2018 by Kevin O'Leary as a consumer robo-advisory app targeting retail investors who were not yet investing, Beanstox has positioned itself around ultra-simple ETF-based automated portfolios. The company has progressively expanded from basic wealth-builder accounts to tax-advantaged IRAs, gold and bitcoin ETF products, and a 'Power Savings' yield account. It has also launched a B2B white-label channel ('Beanstox for Business') enabling financial advisers and other businesses to offer the platform to their clients. As of 2025 it has publicly disclosed ambitions to enter neobanking, though that segment remains unlaunched.

Last 12 months
2025-04
2025-08
Product timeline
2018
Beanstox founded as an automated investment platform with Kevin O'Leary as Chairman and co-owner.· pivot
2019
Registered as an SEC investment adviser; launched core robo-advisory ETF portfolio product.· banking
2020
Filed Form ADV Part 2A wrap fee brochure; app available for U.S. domestic investors in ETF-based automated portfolios.· pivot
2024
Launched Beanstox Premium tier with Gold ETF and Bitcoin ETF investing, Power Savings account, and IRA retirement accounts.· banking
2025
Disclosed plans for Neobank and expanded financial services; launched Beanstox for Business B2B partnership channel.· pivot
Regulated entities
1
regulatory licence held by Beanstox
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Beanstox’s embedded-finance stack
Investing
Drivewealth
Accounting gap: none