← State of Embedded Finance 2026

BBQ Experience Center

“Can a Dutch BBQ specialty retailer scale its blended retail-restaurant-education concept into a pan-European omnichannel franchise?”

HQNetherlands
FoundersBoy Tak, Joey Buys
IndustryE-commerce / Retail

The story

BBQ Experience Center started as a Netherlands-based specialty outdoor cooking retailer, blending retail, restaurant, education and e-commerce into a single 'blended concept.' The company has evolved into an omnichannel enterprise, integrating its webshop and physical showroom with advanced payment technology (Mollie) to deliver seamless customer experiences both online and offline. Franchise expansion is a stated strategic priority.

Last 12 months

2024-01

Mollie published a success story featuring BBQ Experience Center's omnichannel payment journey, based on a Twinkle magazine interview with Chief BBQ Officer Joey Buys.

Product timeline

2024

Featured in Twinkle magazine for omnichannel strategy, highlighting use of Mollie for payments across online and physical retail.· banking

The stack

Payments / PSP

Mollie

Accounting gap: none