“Can India's third-largest public-sector bank digitise its entire retail and MSME lending and banking stack while competing with nimble fintechs on customer experience?”
Bank of Baroda is one of India's oldest and largest public-sector banks, nationalised in 1969 and significantly expanded through the 2019 merger with Vijaya Bank and Dena Bank. The bank has accelerated its digital transformation with the bob World super-app and partnerships with e-commerce platforms (Amazon, Flipkart) and fintech LSPs to offer fully digital lending journeys. Its embedded finance strategy centres on monetising digital footprints of MSME and retail customers through collateral-free digital credit, mandate automation, and WhatsApp-based banking.