“Can India's third-largest public-sector bank digitise its entire retail and MSME lending and banking stack while competing with nimble fintechs on customer experience?”
Bank of Baroda is one of India's oldest and largest public-sector banks, nationalised in 1969 and significantly expanded through the 2019 merger with Vijaya Bank and Dena Bank. The bank has accelerated its digital transformation with the bob World super-app and partnerships with e-commerce platforms (Amazon, Flipkart) and fintech LSPs to offer fully digital lending journeys. Its embedded finance strategy centres on monetising digital footprints of MSME and retail customers through collateral-free digital credit, mandate automation, and WhatsApp-based banking.
Baroda discloses Bank of Baroda (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Baroda does not disclose a bank charter of its own; its banking services are provided through Bank of Baroda (in-house).
Baroda processes payments through bob World Merchant Gateway (self-operated).
Baroda's cards are issued through Bank of Baroda (in-house).
The Embedded Finance Index 2026 maps 4 layers in Baroda's stack: Payments / PSP (bob World Merchant Gateway (self-operated)); Banking / BaaS (Bank of Baroda (in-house)); Card issuing (Bank of Baroda (in-house)); Lending (Personal Loan, Baroda Insta Personal Loan, Auto Loan, Two-Wheeler Loan and 11 others).
Baroda was founded by Maharaja Sayajirao Gaekwad III and is founded in 1908, headquartered in Vadodara (Baroda), Gujarat, India.
Get a read on where your own stack stands against Baroda and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.