“Can a MyData aggregator monetize Korea's open-banking rails by becoming the default marketplace for loans, cards, and insurance?”
Banksalad is a Korean MyData-licensed personal finance app that started as an expense tracker and credit score / financial product recommendation engine. Under Korea's MyData framework it pulls user-authorized data from banks, cards, insurers and brokerages via the Korea Financial Telecommunications & Clearings Institute (KFTC) Open Banking system and CB bureaus (KCB), and monetizes through embedded loan, card, insurance and refinancing product marketplaces. Recent moves expand from consumer to sole-proprietor (SMB) lending using its own credit-scoring model.
Banksalad processes payments through 뱅샐머니 (Banksalad Money, self-operated prepaid e-money / wallet).
Banksalad connects to bank accounts through KFTC Open Banking (금융결제원 오픈뱅킹 공동망) and Korea MyData (마이데이터 / 전송요구권 framework).
The Embedded Finance Index 2026 maps 3 layers in Banksalad's stack: Payments / PSP (뱅샐머니 (Banksalad Money, self-operated prepaid e-money / wallet)); Lending (신용대출 비교/매칭 (Consumer unsecured loan marketplace), 주택담보대출 비교 (Mortgage comparison), 대환대출 (Refinancing loans, joined infrastructure in 2023), 개인사업자 대환대출 (Sole-proprietor business loan refinancing, launched 2026) and 1 other); Open banking (KFTC Open Banking (금융결제원 오픈뱅킹 공동망) and Korea MyData (마이데이터 / 전송요구권 framework)).
Banksalad is headquartered in Seoul, South Korea.
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