Bancolombia A la Mano
“Can Grupo Bancolombia consolidate its digital financial-inclusion footprint into a single neobank brand (Nequi) by retiring A la Mano?”
Founded2013
HQMedellín, Colombia
IndustryBank / National
The story
Bancolombia A la Mano was a low-amount-deposit (depósito de bajo monto) mobile wallet launched by BANCOLOMBIA S.A. in 2013 as a flagship financial inclusion product, reaching over 6M users. Following the consolidation of Grupo Bancolombia's digital wallet strategy around Nequi (also part of the group), A la Mano was deprecated in 2025 — operations wound down through May 2025 and the product shut down on June 30, 2025. Users were directed to migrate to Nequi or to open a zero-cost Mi Bancolombia savings account.
Product timeline
2013
Launch of Bancolombia A la Mano as a low-amount deposit / mobile wallet product targeting financial inclusion.· banking
2021
App A la Mano reaches 6M users and moves COP 40 trillion in the year.· banking
2023
Bancolombia reduces interest rate on A la Mano low-amount credit to 28% NAMV.· lending
2025
Gradual shutdown of A la Mano begins (May 2025); customers migrated to Nequi or Mi Bancolombia savings accounts.· pivot
2025
A la Mano app fully discontinued on June 30, 2025.· pivot
Regulated entities
1
regulatory licence held by Bancolombia A la Mano
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in Bancolombia A la Mano’s embedded-finance stack
Payments / PSP
Botón Bancolombia (self-operated)BancolombiaPay (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Open banking
in the full report
FX & payouts
in the full report
Accounting gap: none
10 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.