“Can Grupo Bancolombia consolidate its digital financial-inclusion footprint into a single neobank brand (Nequi) by retiring A la Mano?”
Bancolombia A la Mano was a low-amount-deposit (depósito de bajo monto) mobile wallet launched by BANCOLOMBIA S.A. in 2013 as a flagship financial inclusion product, reaching over 6M users. Following the consolidation of Grupo Bancolombia's digital wallet strategy around Nequi (also part of the group), A la Mano was deprecated in 2025 — operations wound down through May 2025 and the product shut down on June 30, 2025. Users were directed to migrate to Nequi or to open a zero-cost Mi Bancolombia savings account.
Bancolombia A la Mano discloses BANCOLOMBIA S.A. (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Bancolombia A la Mano does not disclose a bank charter of its own; its banking services are provided through BANCOLOMBIA S.A. (in-house).
Bancolombia A la Mano processes payments through Botón Bancolombia (self-operated) and BancolombiaPay (self-operated).
Bancolombia A la Mano's cards are issued through BANCOLOMBIA S.A. (in-house).
Bancolombia A la Mano's lending and capital products are provided by BANCOLOMBIA S.A. (in-house).
Bancolombia A la Mano connects to bank accounts through Bancolombia Open Banking APIs (self-operated, 'Tus Bancos' aggregation).
Bancolombia A la Mano uses Zaswin (Bancolombia remittance brand, partnered with Viamericas) and Viamericas (remittance partner) for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 6 layers in Bancolombia A la Mano's stack: Payments / PSP (Botón Bancolombia (self-operated) and BancolombiaPay (self-operated)); Banking / BaaS (BANCOLOMBIA S.A. (in-house)); Card issuing (BANCOLOMBIA S.A. (in-house)); Lending (BANCOLOMBIA S.A. (in-house), Crédito A la mano (consumer microcredit, originated in-app), Microcrédito Bancolombia (28% NAMV), Anticipo de Pagos (revenue advance for businesses) and 1 other); Open banking (Bancolombia Open Banking APIs (self-operated, 'Tus Bancos' aggregation)); FX & payouts (Zaswin (Bancolombia remittance brand, partnered with Viamericas) and Viamericas (remittance partner)).
Bancolombia A la Mano is founded in 2013 and headquartered in Medellín, Colombia.
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