Auvik
“Can a network-monitoring tool for MSPs expand into the broader IT operations stack (SaaS, endpoint, server) without losing its channel focus?”
Founded2011
HQWaterloo, Ontario, Canada
FoundersAlex Hoff, Marc Morin, David Yach
Total raisedUS$250M+ (Great Hill Partners 2022) plus prior CAD$41M across Series A-C
Latest roundGrowth investment from Great Hill Partners, 2022
IndustryVertical SaaS / IT Management (MSP)
The story
Auvik is a Canadian network management SaaS company founded in 2011 in Waterloo, Ontario, targeting MSPs and IT teams. It grew through Series A-C rounds before taking a US$250M growth investment from Great Hill Partners in 2022, which fueled acquisitions of MetaGeek, Saaslio, and Boardgent to expand from pure network monitoring into SaaS management, endpoint, and server monitoring. The company has no embedded finance offering — it sells subscription IT management software to MSPs.
Product timeline
2011
Auvik founded by Alex Hoff, Marc Morin, and David Yach· pivot
2014
Launched beta network monitoring & management product· pivot
2019
Acquired Talaia (Spanish network traffic analytics)· acquisition
2020
Launched Auvik TrafficInsights flow analytics feature· pivot
2022
Great Hill Partners invests US$250M; acquired MetaGeek, Saaslio, and Boardgent· acquisition
2024
Douglas Murray appointed CEO; first Auvik Endpoint Management customer· pivot
2025
Launched Server & Endpoint Monitoring features· pivot
2026
Launched Auvik Aurora, AI-powered agentic platform· pivot
The stack
Accounting gap: none