“Can sport club fandom be turned into a payments and loyalty rail through co-branded debit cards?”
Auric was originally launched as Bonsai BV, a Ghent-based B2C fintech app that reportedly grew to around 100,000 users. In 2025, founder Koen Vanpraet announced a pivot from the consumer app to a B2B embedded finance infrastructure provider, rebranded as Auric. The new positioning targets sports clubs (and similar fan/loyalty-driven brands) with white-labeled co-branded payment cards designed to monetize fan loyalty via affiliate networks and payment data. The Club Brugge partnership is the flagship launch of this new model.
Auric processes payments through Auric branded payment card (self-operated).
Auric is headquartered in Ghent, Belgium.
Get a read on where your own stack stands against Auric and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.