Auric
“Can sport club fandom be turned into a payments and loyalty rail through co-branded debit cards?”
HQGhent, Belgium
IndustryInfrastructure / Card issuing
The story
Auric was originally launched as Bonsai BV, a Ghent-based B2C fintech app that reportedly grew to around 100,000 users. In 2025, founder Koen Vanpraet announced a pivot from the consumer app to a B2B embedded finance infrastructure provider, rebranded as Auric. The new positioning targets sports clubs (and similar fan/loyalty-driven brands) with white-labeled co-branded payment cards designed to monetize fan loyalty via affiliate networks and payment data. The Club Brugge partnership is the flagship launch of this new model.
Product timeline
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Founded as Bonsai BV, a B2C fintech app that scaled to ~100K users· pivot
2025
Pivoted from B2C fintech (Bonsai) to B2B embedded finance infrastructure, rebranded as Auric· pivot
2025
Partnership with Club Brugge to launch a branded loyalty payment card for sport club fans· card
2025
Won France-Belgium semi-final of 'Mastercard For Fintechs' competition· card
The stack
1 layer disclosed in Auric’s embedded-finance stack
Payments / PSP
Auric branded payment card (self-operated)
Accounting gap: none