Atvenu
“Can a live-event commerce platform own the full financial settlement stack—from POS at the merch table to ACH payout to the artist—for touring music and festivals?”
Founded2013
HQSan Francisco, CA, USA
Total raised$1.1M+
Latest roundSeed, 2014
IndustryVertical SaaS / Live Events
The story
Founded in 2013 as a merchandise management tool for touring artists and bands, atVenu has evolved into an enterprise commerce platform for live events, encompassing concessions, sponsorships, and fan activations. The company deepened its financial infrastructure over time, integrating payments, settlement, and payout capabilities—culminating in atVenu Pay, which automates post-show ACH/wire payouts to artists and venues. Stripe Treasury was adopted to underpin the financial flows powering this settlement layer.
Last 12 months
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Product timeline
2013
atVenu launched to a select group of artists as a merchandise management system for live events.· pivot
2014
Raised $1.1M seed round led by Real Ventures to expand merchandise and inventory management for touring artists.· banking
2024
Launched atVenu Pay, a payout product enabling ACH and wire transfers for show settlements at live events.· banking
The stack
3 layers disclosed in Atvenu’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Banking / BaaS
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.