Asaas
“Can a Brazilian SME billing platform become the vertically integrated financial OS for PMEs by stacking its own Payment Institution and SCFI licenses?”
Founded2010
HQJoinville, Santa Catarina, Brazil
FoundersDiego Contezini, Piero Contezini
Total raised$148M+ (disclosed)
Latest roundLater Stage VC
IndustryFintech / SMB banking
The story
Asaas began in 2010 as a billing/collections SaaS for Brazilian SMEs, then evolved into a full digital business account (conta digital PJ) once it received Payment Institution authorization from the Central Bank — becoming the 31st IP in Brazil. From 2024 onward it has been layering credit products on top of its payment rails: PJ credit card (2024), receivables anticipation with a R$100M FIDC (2025), and now an SCFI license (2026) that lets it originate and fund credit on-balance-sheet. The strategic move is to graduate from PSP/BaaS into a vertically integrated SME finance platform.
Product timeline
2010
Founded in Joinville, SC by Diego and Piero Contezini as a billing/collections platform for SMEs· founding
2024
Launched PJ (business) credit card· card
2025
Launched receivables anticipation and R$100M FIDC· lending
2026
Received SCFI license from Banco Central, expanding funding tools beyond FIDC· lending
2026
Created dedicated credit vertical, hired ex-iFood Pago VP Paulo Augusto Forattini· lending
Regulated entities
2
regulatory licences held by Asaas
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
7 layers disclosed in Asaas’s embedded-finance stack
Payments / PSP
Asaas Payments (self-operated)Asaas Checkout (self-operated)Pix (self-operated via Asaas IP)Boleto bancário (self-operated)Credit card acquiring (self-operated)Debit card acquiring (self-operated)Payment links (self-operated)Asaas Tap (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Ledger
in the full report
Lending
in the full report
Open banking
in the full report
Accounting
in the full report
Accounting gap: minor
15 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.