ApideckTape
← Embedded Finance Index 2026

Arianee

“Can a blockchain-based Digital Product Passport protocol become the universal infrastructure standard for brand-to-consumer digital ownership in a post-EU DPP regulatory environment?”

Founded2018
HQParis, Île-de-France, France
Total raised$32.6M
IndustryInfrastructure / Open banking
The story

Founded in 2018 as a blockchain infrastructure company focused on tokenized Digital Product Passports (DPPs) for luxury and durable goods brands. The protocol evolved from a niche NFT-minting tool for luxury watches into a broadly adopted open-source standard for EU Digital Product Passport compliance across 50+ global brands. The embedded finance angle is narrow but real: Arianee operates a crypto-native token economy ($ARIA) and a Wallet-as-a-Service layer that required institutional-grade key management, leading to the Dfns integration for custodial wallet signing infrastructure.

Last 12 months
2024
2025
Product timeline
2018
Arianee founded in Paris as a blockchain-based protocol for digital product passports (DPPs) using NFTs on EVM-compatible chains.· pivot
2021
Protocol deployed on Polygon and POA networks; brands able to mint ERC-721 digital passports at scale.· banking
2023
Launched Wallet-as-a-Service offering (custodial, web-based, and hosted wallets) for enterprise brands building on the Arianee protocol.· banking
2024
Dfns announced as wallet infrastructure partner for Arianee's key management and signing layer.· banking
2025
Fnac Darty launched first Digital Product Passports for electrical appliances built on the Arianee Protocol.· pivot
The stack
1 layer disclosed in Arianee’s embedded-finance stack
Crypto
DfnsDfns
Accounting gap: none

Arianee — frequently asked

Which crypto provider does Arianee use?

Arianee's crypto products run on Dfns.

Where is Arianee headquartered?

Arianee is founded in 2018 and headquartered in Paris, Île-de-France, France.

How much funding has Arianee raised?

Arianee has raised $32.6M in total.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Arianee and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Arianee and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.