Arianee
“Can a blockchain-based Digital Product Passport protocol become the universal infrastructure standard for brand-to-consumer digital ownership in a post-EU DPP regulatory environment?”
Founded in 2018 as a blockchain infrastructure company focused on tokenized Digital Product Passports (DPPs) for luxury and durable goods brands. The protocol evolved from a niche NFT-minting tool for luxury watches into a broadly adopted open-source standard for EU Digital Product Passport compliance across 50+ global brands. The embedded finance angle is narrow but real: Arianee operates a crypto-native token economy ($ARIA) and a Wallet-as-a-Service layer that required institutional-grade key management, leading to the Dfns integration for custodial wallet signing infrastructure.