Apyforme
“Can a French DTC supplement brand scale nationally by leveraging revenue-based financing (Storfund) against its e-commerce receivables?”
HQAndrézieux-Bouthéon, France
FoundersYoann Bonnassieux
IndustryE-commerce / DTC brand
The story
Apyforme is a French direct-to-consumer health and wellness/nutrition brand selling supplement products formulated and manufactured in France. The company operates an e-commerce storefront at apyforme.com, hosted on Scaleway infrastructure. Based on the legal notice, the editorial responsible is Yoann Bonnassieux, headquartered in Andrézieux-Bouthéon (Loire, France). The company appears to be a small DTC brand with over 6,000 customers and a 4.9/5 rating, offering free delivery over €30.
Last 12 months
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The stack
1 layer disclosed in Apyforme’s embedded-finance stack
Lending
Revenue-based financing / e-commerce receivables advance
Accounting gap: none