“Can a currency management platform for SMBs scale into a full-stack FX app ecosystem by becoming the distribution layer for SMB financial tooling?”
Okoora is an FX and currency management platform targeting SMBs. The launch of its App Marketplace represents a product evolution from a single FX tool toward an aggregated ecosystem where SMBs can access multiple currency management applications and integrations in one place. The marketplace model reflects a platform strategy to deepen stickiness and expand the embedded finance surface area for SMB customers.