Anyday
“Can a Danish BNPL provider become the dominant consumer installment and card payment layer for Scandinavian e-commerce?”
Anyday launched in 2020 as a straightforward BNPL solution for Danish consumers, offering interest-free 4-installment payment splitting at checkout for online retailers. The company differentiated by placing the cost entirely on merchants rather than consumers. It subsequently expanded its product range to include longer-term flexible installments (up to 24 months) and introduced a co-branded Mastercard issued by Transact Payments Malta Limited, moving toward a broader consumer finance stack. The business holds a Danish consumer-lending license under Anyday Finance A/S and has adopted ComplyAdvantage for AML/customer screening.