← State of Embedded Finance 2026

Ant Group Collaborate

Can Ant Group rebuild its global fintech ambitions through Ant International as an embedded finance and cross-border payments infrastructure provider for merchants, SMEs, and financial institutions outside China — after its domestic IPO was blocked and its super-app model was constrained by regulators?

Founded2004
HQHangzhou, Zhejiang, China
FoundersJack Ma (Alibaba/Ant Group founder)
Total raised~$22B+
Latest roundDebt Financing (post-IPO halt)
Valuation~$150B (2018 Series C pre-money estimate); IPO halted 2020
IndustryFintech / Cross-border payments
The story

Founded as Alipay, a simple escrow payments tool for Alibaba's Taobao marketplace, Ant Financial grew into the world's largest fintech by adding consumer wealth management, credit scoring, insurance, and lending on top of its payment rails. The planned 2020 IPO — which would have been the largest in history — was blocked by Chinese regulators requiring restructuring into a financial holding company. Since 2023, Ant Group has refocused its international operations under Ant International, pivoting from a domestic China-centric super-app toward a global embedded finance and cross-border payments infrastructure provider, launching bettr (SME lending), Antom (merchant payments), and expanding Alipay+ as a B2B wallet gateway rather than a consumer product.

Last 12 months
2025-03
2025-06
2025-10
2025-11
2025-09
2026-02
2026-02
2026-04
Product timeline
2004
Alipay launched as escrow payment service for Taobao marketplace transactions.· payments
2014
Ant Financial Services Group spun off from Alibaba, housing Alipay, Yu'e Bao (money market), Zhao Cai Bao (wealth), and Zhima Credit.· pivot
2019
Alipay+ global wallet alliance launched, enabling cross-border QR code payments across Asia and beyond, covering 150M+ merchants.· payments
2020
Ant Group IPO planned at record ~$35B raise halted by Chinese regulators days before listing.· ipo
2020
Ant Group restructured under regulatory direction; financial holding company structure imposed.· pivot
2023
Ant International established as separate international business unit housing Alipay+, Antom (merchant payments), WorldFirst (cross-border accounts), and bettr (lending).· pivot
2024
Banking Circle collaboration on Euro-denominated tokenised deposits for cross-border treasury and liquidity management launched.· banking
2025
bettr embedded lending service launched in Brazil (with AliExpress) and Southeast Asia (with OCBC Indonesia); R2 investment made to expand LATAM SME credit.· lending
Regulated entities
Payment Institution / E-Money
EU (Luxembourg) · 2020
AIEU Services Limited S.A.
Payment Facilitator
US
AUS Merchant Services, Inc.
The stack
Payments / PSP
Alipay (self-operated)Alipay+ (self-operated)Antom (self-operated)
Banking / BaaS
Ant Group Digital Wallet Solution (self-operated)
Lending
bettr (Ant International in-house)bettr Working Capital (SME financing for AliExpress merchants, Brazil)bettr embedded lending for MSMEs (Southeast Asia)Bettr AI-driven lending platform
Open banking
Yapily
FX & payouts
Banking CircleDBSCIMB
Crypto
Banking CircleCircle
Accounting gap: none