“Can a dual UK/EU-licensed EMI become the default embedded-finance and card-issuing platform for European B2B fintech use cases?”
Andaria was founded in 2020 as a dual-licensed EMI (Malta MFSA + UK FCA) targeting B2B multi-currency accounts and embedded payments. It has since expanded into card-programme BIN sponsorship across Visa/Mastercard/Discover and added embedded crypto capabilities through a YouHodler partnership, positioning itself as a one-stop licensed infrastructure provider for fintechs, insurers, iGaming operators and crypto businesses across the UK and EU.