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Alternative Airlines

Can a flight booking aggregator win on payment flexibility — offering more BNPL, financing, and payment-method choice than any competitor?

HQHorley, Surrey, United Kingdom
IndustryMarketplace / Travel
The story

Alternative Airlines began as a UK/US-focused flight booking aggregator, covering 600+ airlines worldwide. Over time, the company expanded into smaller and more niche markets, requiring new payment infrastructure — notably using Stripe Issuing to pay smaller airlines directly via virtual cards. The company has also aggressively layered buy-now-pay-later and flight financing options — partnering with Affirm, Klarna, Afterpay, Zip, and many others — to differentiate itself in the competitive OTA space. The embedded finance stack is core to the product proposition: offering more payment flexibility than any other travel booking platform.

Last 12 months
2025-06
Product timeline
2021
Alternative Airlines began its partnership with Stripe to expand payment options for customers globally.· payments
2023
Launched Pay by Bank with Link Money (Link Financial Technologies) for US customers enabling open banking payments; later discontinued in June 2025.· banking
2024
Became the first travel company to use Stripe's Issuing Travel BIN to pay smaller airlines at checkout, boosting acceptance rates.· card
The stack
3 layers disclosed in Alternative Airlines’s embedded-finance stack
Payments / PSP
StripeStripe Elements
Card issuing
in the full report
Lending
in the full report
Accounting gap: minor
6 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.