Alinea
“Can an AI-native investing companion democratize personalized wealth management for Gen Z and first-time investors at scale?”
Founded2021
HQNew York, NY, USA
FoundersAnam Lakhani, Eve Halimi, Daniel Nissenbaum
Total raised$36.3M+
Latest roundUser acquisition financing, 2026
IndustryFintech / Investment
The story
Founded in 2021 during COVID-19, Alinea launched as an AI-powered investing app targeting Gen Z women who lacked financial literacy and access to personalized wealth management. The company evolved from a basic investing app (often described as 'Wealthfront meets Robinhood') into a personalized AI-driven wealth management platform anchored by its AI companion 'AI Allie'. After achieving early profitability on seed capital, it raised a Series A in 2025 and pivoted its growth strategy in 2026 toward paid user acquisition via a dedicated credit facility, signaling a shift from organic to performance-driven growth.
Product timeline
2021
Founded by Anam Lakhani and Eve Halimi; graduated Y Combinator Winter 2021 cohort as an AI-powered investing app for Gen Z women.· pivot
2024
Raised $3.4M seed round following 225,000 app downloads and a $1.8M revenue run-rate; announced AI copilot ('AI Allie') for personalized investing guidance.· banking
2025
Raised $10.4M Series A to expand AI-powered wealth management platform.· banking
2026
Secured $22.5M user acquisition financing from PvX Partners to scale marketing and grow its personalized wealth management platform.· banking
The stack
2 layers disclosed in Alinea’s embedded-finance stack
Unified APIs
Crypto
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.