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← Embedded Finance Index 2026

Alinea

“Can an AI-native investing companion democratize personalized wealth management for Gen Z and first-time investors at scale?”

Founded2021
HQNew York, NY, USA
FoundersAnam Lakhani, Eve Halimi, Daniel Nissenbaum
Total raised$36.3M+
Latest roundUser acquisition financing, 2026
IndustryFintech / Investment
The story

Founded in 2021 during COVID-19, Alinea launched as an AI-powered investing app targeting Gen Z women who lacked financial literacy and access to personalized wealth management. The company evolved from a basic investing app (often described as 'Wealthfront meets Robinhood') into a personalized AI-driven wealth management platform anchored by its AI companion 'AI Allie'. After achieving early profitability on seed capital, it raised a Series A in 2025 and pivoted its growth strategy in 2026 toward paid user acquisition via a dedicated credit facility, signaling a shift from organic to performance-driven growth.

Last 12 months
2026-02
Product timeline
2021
Founded by Anam Lakhani and Eve Halimi; graduated Y Combinator Winter 2021 cohort as an AI-powered investing app for Gen Z women.· pivot
2024
Raised $3.4M seed round following 225,000 app downloads and a $1.8M revenue run-rate; announced AI copilot ('AI Allie') for personalized investing guidance.· banking
2025
Raised $10.4M Series A to expand AI-powered wealth management platform.· banking
2026
Secured $22.5M user acquisition financing from PvX Partners to scale marketing and grow its personalized wealth management platform.· banking
The stack
2 layers disclosed in Alinea’s embedded-finance stack
Unified APIs
Apideck
Crypto
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Alinea — frequently asked

Which crypto provider does Alinea use?

Alinea's crypto products run on Zero Hash.

What is Alinea's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Alinea's stack: Unified APIs (Apideck); Crypto (Zero Hash).

Who founded Alinea?

Alinea was founded by Anam Lakhani, Eve Halimi and Daniel Nissenbaum and is founded in 2021, headquartered in New York, NY, USA.

How much funding has Alinea raised?

Alinea has raised $36.3M+ in total (latest round: User acquisition financing, 2026).

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