“Can a B2B agri-inputs marketplace replace informal distributor credit by embedding working-capital BNPL into rural retailers' procurement flow?”
Agrim is a Gurugram-based B2B marketplace for agricultural inputs (seeds, crop protection, micro-nutrients, equipment) founded in 2020, connecting ~25,000+ rural retailers to ~1,200+ manufacturers across India (with footprint in Nepal, Nigeria, Uganda, Singapore, US). Beyond pure marketplace, Agrim has layered embedded BNPL/working-capital credit into the procurement flow for rural agri-input retailers who historically depended on informal distributor credit. The embedded finance thesis is to use transaction data from the marketplace to underwrite short-tenor working-capital loans at point-of-purchase.
Agrim's lending and capital products are provided by Agrim Fincap (in-house).
Agrim is founded in 2020 and headquartered in Gurugram, Haryana, India.
Agrim has raised ~$33M+ in total (latest round: Series B, 2024).
Get a read on where your own stack stands against Agrim and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.