AFS
“Can a legacy UAE general trading company scale its AFS Elegant personal care brand into a globally distributed B2B wholesale operation?”
HQDeira, Dubai, UAE
FoundersAkbar Ali Fakhruddin
IndustryE-commerce / Retail
The story
AFS General Trading LLC began as a small toy retail operation founded by Akbar Ali Fakhruddin in Dubai. Over 50+ years the company pivoted to aerosol and personal care manufacturing and wholesale distribution under the AFS Elegant brand, operated in partnership with Epoch Aerosols Industries LLC. Today it operates as a B2B wholesale distributor with a 100+ country export footprint and ISO/GMP certifications, with no visible embedded finance infrastructure.
Last 12 months
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The stack
KYC
Accounting gap: critical