Affinity Plus Fcu Partner
“Can a Minnesota-based not-for-profit federal credit union grow commercial lending capacity and digital banking capabilities while retaining its cooperative, member-first model?”
Founded in 1930 as a Minnesota-based not-for-profit federal credit union, Affinity Plus has grown into one of the largest credit unions in the Twin Cities, with ~$152M in annual revenue. The institution has expanded beyond traditional retail banking into small business lending, partnering with Funding Circle in 2022 to extend credit access and co-founding a commercial lending CUSO (United Financials Capital) with peer credit unions. Digital banking enhancements and a youth banking app reflect a broader push to modernize member engagement while retaining the cooperative, people-first model.