ACHATMAT
“Can a French B2B construction e-commerce platform drive volume growth by embedding flexible trade credit and instalment financing directly at checkout?”
Founded2012
HQHoltzheim, Grand Est, France
IndustryE-commerce / B2B Construction & Industrial Equipment
The story
Founded in 2012, ACHATMAT pioneered B2B e-commerce for construction and industrial equipment in France under the BTP GROUP umbrella, operating specialist sites including Achatmat, Direct-cuves, and Direct-échafaudage. Initially limited to upfront card and bank transfer payments, the company recognised that B2B buyers need trade credit and deferred terms to manage cash flow. It embedded Hokodo for 30-day deferred payment and Hero for 3x instalment financing directly at checkout, transforming its sales model and reducing friction for professional buyers.
Last 12 months
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Product timeline
2012
ACHATMAT founded as an online B2B e-commerce platform for construction and industrial equipment (BTP sector), part of BTP GROUP.· pivot
2023
Integrated Hokodo for 30-day deferred B2B payment (trade credit) and Hero for 3x instalment payment options at checkout.· lending
The stack
Payments / PSP
Lending
Accounting gap: significant