aboutGOLF
“Can a premium golf simulator hardware company become the operating system for commercial indoor golf venues through SaaS subscriptions and bundled business tools?”
Founded in 1996 as a golf simulation hardware and software company, aboutGOLF has evolved over 30 years from a simulator manufacturer into an end-to-end commercial platform for indoor golf venue operators. The company has progressively layered business management tools (Clubhouse+) on top of its hardware stack, including scheduling, reservations, league management, and a GoTab POS integration. The launch of SIMAAS (Simulator As A Service) signals a shift toward recurring subscription revenue rather than pure hardware sales. Internally, the company streamlined its finance operations via BILL integrated with NetSuite, reducing AP headcount from 5 to 2.